CITY HARVEST ARE AN INCREDIBLE CHARITY WHO SAVE FOOD ACROSS LONDON THAT WOULD OTHERWISE GO TO WASTE
THEIR PASSIONATE TEAM ORGANISE THE COLLECTION OF UNWANTED FOOD IN THEIR FLEET OF VANS.
THEN THEY BRING IT BACK TO THEIR WAREHOUSE, ORGANISE IT AND DISTRIBUTE IT TO 250 CHARITIES ACROSS THE CITY.
THE MAIN CHALLENGE THEY FACE IS GETTING ENOUGH VOLUNTEERS TO DEAL WITH THE HUGE DEMAND - THERE IS SO MUCH MORE FOOD THAT COULD BE COLLECTED!!
THE INTENTION OF THE DESIGN WORK I AM DOING WITH THEM IS TO SUCCINCTLY TELL THE AMAZING ACHIEVEMENTS & GOALS OF THE CHARITY IN AN ENGAGING WAY - GETTING PEOPLE EXCITED TO JOIN IN!
THE NEW FACEBOOK COVER PHOTOS ARE DESIGNED TO SIMPLY EXPRESS THE PROCESS, IN AN ILLUSTRATION STYLE THAT SUPPORTS THE AESTHETIC OF THE LOGO, CREATING A BRAND LOOK.
AND WE USE THE WINTER WEATHER TO HIGHLIGHT THE BENEFITS OF BEING ABLE TO FREEZE FOOD QUICKLY... KEEPING IT BETTER FOR LONGER
